The Remarkable 'Reverso'


Jaeger-LeCoultre Atelier Reverso by Christian Louboutin - Aplicollé Miroir dial on Loopi-Loop black strap


Originally invented in 1931 for the British officers based in India, the Reverso watch was meant to survive polo matches. The ingenious solution was a reversible case which could be discreetly flipped to protect the watch’s dial. More than being a clever watch, the Reverso was a hit well beyond the polo playing fields, seducing men and women and lovers of beautiful objects and style. Today, the Reverso has turned 85 ! Still original and elegant, the Reverso reinvents itself with beautiful Art Deco-inspired lines and through a brand new exclusive collaboration.


All Automatic

With around 90 different components in its signature rectangular case and more than 100 components in the watch’s movement, it makes it impossible to replicate. While the Reverso’s conception is definitely complex, to celebrate its birthday, the iconic model has gone simpler actually: three distinct versions that afford a wealth of surprise! The Reverso Classic, the Reverso One, and the Reverso Tribute, are now available in small, medium and large sizes. With simple designs and styles, the Reverso is now all automatic. Manual winding is no longer necessary. Stainless steel is now standardised even if 18-carat gold is still available on the ‘duo face’.


When Haute-Horlogerie Meets a Top Couture House

Christian Louboutin at Manufacture Jaeger-LeCoultre©JohannSauty

With a unique fashionable collection and even more attractive colours and styles, “it is the kind of encounter rarely experienced in the life of two such Maisons. The paths of Christian Louboutin and the Manufacture Jaeger‑LeCoultre have crossed to stunning effect in a brilliantly fanciful collaborative endeavour”, says Jaeger-LeCoultre. They probably share the same vision of excellence and care of precision and virtuosity. Along with a taste for fashioning materials, the collaboration between Jaeger‑LeCoultre and Christian Louboutin is also rooted in sharing creative approaches, and a sense of openness offering new perspectives on the world. Available in Jaeger-LeCoultre stores, fashionistas will be able to discover extraordinary Reverso’s. While the top of the straps is smartly elaborated, the back has the authentic red footprint we would recognise among all.

I was captivated by the Jaeger-LeCoultre and Louboutin collaboration but I have picked my favourite: the Reverso One Cordonnet! Inspired by the model from 1936, the watch displays the rounded Arabic numerals and dauphine hands of the period. Small, delicately traced angles emphasise the watch refined features and its appearance passes effortlessly from era to era without showing its age. A delicate leather strap, a discreet buckle, a combination of pink gold and steel touch adjusted on the acquirer’s wrist…Delightful.

Jaeger-LeCoultre Reverso One Cordonnet

Jaeger-LeCoultre is a Swiss luxury watch and clock manufacturer based in Le Sentier, Switzerland, founded by Antoine LeCoultre back in 1833. With new online tailor-made alternatives, Jaeger-LeCoultre truly expresses the idea of a timeless timepiece.



#JaegerLeCoultre #ChristianLouboutin #Reverso #HauteHorlogerie #Watch

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